Marketing project (5 cr)
Code: IB00CP36-3002
General information
- Enrollment
-
15.08.2020 - 04.09.2020
Registration for the implementation has ended.
- Timing
-
07.09.2020 - 31.12.2020
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
- Campus
- Kouvola Campus
- Teaching languages
- English
- Degree programmes
- Degree Programme in International Business
Objective
You are be able to?
plan and implement a marketing project?
apply relevant information and working methods to accomplish the project goals?
work as a team member or a project manager?
report and evaluate the project outcomes?
Content
The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way
Evaluation
You can?
work as a team member in working life expert duties and identify and describe the problems of the project?
evaluate operations in customer, user and target group situations?
choose appropriate models, methods, software and techniques according to the purpose, and justify these choices?
promote teams’ goal-oriented operations?
apply critically the ethical principles of the professional field in different situations?
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits