Selling and content marketing of wellbeing services (5 cr)
Code: WM00DJ79-3002
General information
- Enrollment
- 15.08.2020 - 04.09.2020
- Registration for the implementation has ended.
- Timing
- 31.08.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Mikkeli Campus
- Teaching languages
- English
- Degree programmes
- Degree Programme in Wellbeing Management
- Teachers
- Tuuli Järvinen
- Teacher in charge
- Tuuli Järvinen
- Groups
-
WMMI20KPWellbeing management, full-time studies
- Course
- WM00DJ79
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales as part of services marketing?
How does the sales process of a company proceed from prospecting to maintenance of customer relationship?
How do selling to consumers, companies and other organisations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Evaluation
a. You can use professional vocabulary systematically
b. You can search information from the main sources of information
e. You can choose appropriate methods according to the purpose and justify these choices
Evaluation scale
1-5
Qualifications
Marketing of wellbeing services