Leadership and customer relations (5 cr)

Objective

You are able to monitor and evaluate development of the customer relations from leadership point of view.
You can acquire and maintain customerships.
You are able to evaluate and utilize multichannel strategies in development of customerships.
You are able to evaluate and develop your leadership skills in state of change taking into consideration customerships.

Content

How to monitor and evaluate development of the customer relations from leadership point of view?
How to acquire, develop and maintain customerships?
How to utilize multichannel strategies in development of customerships?
How to evaluate and develop your leadership skills in state of change taking into consideration customerships?

Evaluation

d. You can evaluate operations in customer, user and other target group situations.
e. You can choose the most appropriate models and methods and justify your choices.
f. You can promote the goal-oriented operations of a team.

Course material

Learnin aineisto ja opettajan myöhemmin määrittelemä materiaali.

Study forms and methods

Työhön integroitu oppimisväylä:
Perehdyt itsenäisesti opintojaksoon liittyvään materiaaliin ja teet tarvittavat oppimistehtävät verkkototeutuksen mukaisesti.

Student workload

Opintojakson laajuus on 5 op, mikä tarkoittaa noin 135 tunnin työskentelyä

Evaluation scale

1-5

Assessment methods and criteria

Osaat käyttää asiantuntevasti ammattikäsitteitä eri tilanteissa (a)
Osaat arvioida käyttämiäsi tietolähteitä kriittisesti (b)
Osaat valita tarkoituksenmukaiset mallit, menetelmät, ohjelmistot ja
tekniikat ja perustella valinnan (e)

Qualifications

Knowledge of the basics of Customer insight and customer service plus Development of leadership is recommended.