Marketing project (5 op)

Tavoitteet

You are be able to?
plan and implement a marketing project?
apply relevant information and working methods to accomplish the project goals?
work as a team member or a project manager?
report and evaluate the project outcomes?

Sisältö

The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way

Arviointi

You can?
work as a team member in working life expert duties and identify and describe the problems of the project?
evaluate operations in customer, user and target group situations?
choose appropriate models, methods, software and techniques according to the purpose, and justify these choices?
promote teams’ goal-oriented operations?
apply critically the ethical principles of the professional field in different situations?

Opiskelumateriaali

• Recommended reading: A Guide to the Project Management Body of Knowledge (PMBOK). Third edition. USA. Project Management Institute. 2004

• Wickham, L., Wilcock, J (2016), Management Consulting: Delivering an Effective Project, 5th Edition, Harlow, UK: Pearson. Earlier versions are not a problem.

• Preparing a Marketing Plan, Medlin, C.J., 2019 (pdf on MyUni site)

Opiskelumuodot ja -menetelmät

Contact session, individual and group tasks

TKI ja työelämäyhteistyö

Group assignment and project work

Tenttien ja tehtävien ajoittuminen

Group project
Assignment

Toteutuksen osien kuvaus

The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way

Lisätietoja opiskelijoille

You know how to
a) use the professional tools expertly in different situations
b) work as a team member for expert tasks in the workplace as well as to note and describe the professional problems
c) evaluate the activities of the customer, user and target group situations
d) determine the appropriate models, methods, software and techniques, and to justify the selection of such
e) apply critical thinking of ethical principles in brand communication
f) critically evaluate information sources
g) promote a goal-oriented team

Arviointiasteikko

1-5

Arviointimenetelmät ja arvioinnin perusteet

• Attendance and participation 20%
• Assignment 20%
• Marketing project 60%

Esitietovaatimukset

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits