Commercialization of business (5 cr)
Code: MO00DP03-3002
General information
- Enrollment
-
23.08.2021 - 29.08.2021
Registration for the implementation has ended.
- Timing
-
13.09.2021 - 28.11.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
- Teacher in charge
- Anna-Liisa Immonen
- Groups
-
VV2021-2022Optional studies 2021-2022
- Course
- MO00DP03
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Course material
Bergström, S. & Leppänen, A. 2015. Yrityksen asiakasmarkkinointi. 16. uud. p. Helsinki: Edita.
Jormakka, R. k., Koivusalo, K., Lappalainen, J. k. & Niskanen, M. k. 2015. Laskentatoimi. 4. uud. p. Helsinki: Edita.
Student workload
133 h itsenäistä verkkotyöskentelyä.
Evaluation scale
1-5
Assessment methods and criteria
Palautettavat raportit ja tentti.
Qualifications
No prerequisites.