Event management (5 cr)

Course material

Material, internet links and extra readings provided by the teacher

Study forms and methods

Scheduled track:
The purpose of this course is to enable the students to acquire a general knowledge about the Event Management and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events.
This course brings together the theoretical and practical applications of event planning. Students are required to plan, implement and conduct an analysis of an actual event. This course provides a synthesis of planning, execution and post-event analysis. Such an event may be a benefit, arts and design industry event, entertainment event, trade show or an event in the fields of hospitality, marketing and advertising, or sports. Also international and multicultural events are scrutinized.

Independent track:
After completion of this course a student will:
- identify types of events
- articulate values, mission, and vision of event management
- know the structural aspects of launching parties, marketing and non-profit events
- know the basic techniques and processes of planning and executing an event from beginning to end
- understand a variety of marketing strategies including publicity and promotions as it applies to event execution
- demonstrate enhanced research, planning, organizational and decision making skills
- develop event planning competencies through case studies analysis, class team work and group presentations
- improve skills in written and oral communication, group work

Blended track:
A plan of the event and all discussions could be done by the student online. The event itself and final peer evaluation must be implemented in Mikkeli.
Course in event management is assessed in:
class presentations
essays
problem-solving tasks
case studies
consultancy plans
fieldwork

International cooperation

The connections with local business community and international relations are applied within suitable measures and according to students' own interests.

Student workload

27h/ects

Evaluation scale

1-5

Assessment methods and criteria

The final grade will be based on students' active participation in classroom lessons. Peer evaluation will be used as well as evaluation made by teacher. Individual and group assignments (including a Learning Diary) are also parts of evaluated material.