Selling wellbeing services and content marketing (5 cr)
Code: WM00EJ69-3001
General information
- Enrollment
-
07.11.2022 - 18.11.2022
Registration for the implementation has ended.
- Timing
-
07.02.2023 - 31.05.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- English
- Finnish
- Seats
- 0 - 70
- Degree programmes
- Degree Programme in Wellbeing Management
- Teachers
- Pia Jääskeläinen
- Marja-Leena Koskinen
- Teacher in charge
- Pia Jääskeläinen
- Groups
-
WMMI21SPWellbeing management, full-time studies
- Course
- WM00EJ69
No reservations found for realization WM00EJ69-3001!
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Evaluation scale
1-5