Study Guide

Objective

You can make use of social media marketing tools in marketing practice.
You can produce marketing material for Xamk social media platforms such as Instagram, Facebook, Snapchat and blogs.
You can also tell about Xamk and its programme (content marketing) in marketing videos and take part in marketing photoshoots for different brand materials.
You can tell about Xamk and its degree programmes briefly in English.
You understand the significance of peer marketing from organizations’ point of view.
You can speak in front of an audience and market in a suitable way in different events and for different target groups.

Content

How can you use social media in marketing?
How to be a student promotor?
How to make use of webpages and social media as a tool in peer marketing?
What is a good presentation?
How to make good marketing content?
How to introduce your own University of Applied Sciences and your degree programme briefly in English?
What aspects must be taken into consideration when you plan and produce social media content?
How do you produce quality marketing content for different channels?

Further information

The promotor-course contains exciting tasks and assigments where to choose from.
Ambassadors are often asked to:
Post content on social media channels such as Instagram, Facebook and Snapchat. You can take over our channels and introduce your student life to our followers.
Write blog posts
Take part in our social media campaigns and photoshoots
Give feedback on marketing materials when needed
Generate new ideas for international student marketing
Give presentations in schools and colleges
Co-operate together with programmes
Support prospective students and their families
Promotor-course includes also kick-off meeting and couple of training sessions about sosial media marketing and Xamk.
At the same time, you'll get credits (1-5) and you can do as much as you like - or just concentrate in a couple of social media assigments. It's important to remember that you can complete the promotor-course in one year or perhaps you want to continue next year - it's all about your individual study timetable.
You will also get a diploma for being a student ambassador/promotor.
More information: community manager Helena Hämäläinen, helena.hamalainen@xamk.fi

Evaluation scale

1-5

Assessment methods and criteria

Active participation in tasks, assigments and events.