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Digital marketing and sales (5 cr)

Code: LT00DP38-3006

General information


Enrolment

06.04.2022 - 22.04.2022

Timing

12.09.2022 - 31.12.2022

Credits

5 op

Virtual proportion (cr)

2 op

RD proportion (cr)

3 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Laura Hakanen

Responsible person

Kirsi Soulamo

Student groups

  • LTKV21SP3
    Business, full-time studies

Objective

You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing.
You understand and can describe customers’ online purchasing behaviour.
You can use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness.
You can create effective content and find audiences for them by means of digital marketing.

Content

What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?

Evaluation scale

1-5

Qualifications

Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge