Inbound marketing (5 cr)
Code: LT00DT82-3001
General information
- Enrollment
- 08.11.2021 - 21.11.2021
- Registration for the implementation has ended.
- Timing
- 14.02.2022 - 01.05.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
- Campus
- Kouvola Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Laura Hakanen
- Teacher in charge
- Laura Hakanen
- Groups
-
LTKV20KM5Business, part-time studies
- Course
- LT00DT82
Objective
You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.
Content
What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?
Evaluation
Students can
-use professional inbound marketing related vocabulary systematically.
-identify interrelated tasks within inbound marketing and public relations.
-work as a member of an international team in order to produce personalized content- and influencer marketing
-choose and utilize appropriate inbound marketing tools to create online content
Evaluation scale
1-5