Study Guide

Objective

You know the possibilities and challenges of technologies producing hospitality services.
You can describe and choose suitable digital solutions for different hospitality services.
You can define the effects of digitization on service costs, quality, usability and customer experience.
You can plan and implement a development task related to hospitality business using digital technology.

Content

What kind of digital solutions can you use in hospitality service production?
How can digital solutions improve the competitiveness of service production?
How can you define the effects of digitization on service costs, quality, usability and customer experience?
The course involves a practical project with a case company or organization (3 ECTS credits).

Materials

Learning material on the Learn platform

Teaching methods

According to schedule, orientation lecture, theme lectures, project work, presentations.

In this course we’ll review following themes
1. Digital customer journey
2. Digital solutions in hospitality service production
3. Virtuality and virtual tourism
4. Gamification as a part of service production

The course involves an analyzing tasks (3 ECTS) and small practical project with a case company or organization (2 ECTS )

Employer connections

The employment partnership company will be announced later

Student workload

135 hours

Evaluation scale

1-5

Assessment methods and criteria

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situations.