Sales management and key account management (5 cr)
06.04.2022 - 22.04.2022
29.08.2022 - 14.11.2022
Virtual proportion (cr)
Mode of delivery
40 % Contact teaching, 60 % Distance learning
20 - 60
- Degree Programme in Business Management
- Mia Silvenius
LTKV21KM5Business, part-time studies
You can analyse, evaluate and develop customerships taking into account the profitability of customers
You can work as a member of sales organization and promote the goal-oriented operations of a team
You can plan and evaluate sales operations and monitor the profitability of selling
How does the operational and competitive environment affect the management of customerships?
What is Key Account Management, KAM, and how does it benefit the company and the client?
How are key accounts managed in practice?
How is value co-created in the B2B sales process?
How are a company’s sales operations managed (planned, guided and monitored)?
How is sales profitability monitored and measured?
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer service 5 ECTS credits or equivalent knowledge