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Sales management and key account management (5 cr)

Code: LT00CY46-3010

General information


06.04.2022 - 22.04.2022


29.08.2022 - 14.11.2022


5 op

Virtual proportion (cr)

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Teaching languages

  • Finnish


20 - 60

Degree programmes

  • Degree Programme in Business Management


  • Mia Silvenius

Responsible person

Mari Maunula

Student groups

  • LTKV21KM5
    Business, part-time studies


You can analyse, evaluate and develop customerships taking into account the profitability of customers
You can work as a member of sales organization and promote the goal-oriented operations of a team
You can plan and evaluate sales operations and monitor the profitability of selling


How does the operational and competitive environment affect the management of customerships?
What is Key Account Management, KAM, and how does it benefit the company and the client?
How are key accounts managed in practice?
How is value co-created in the B2B sales process?
How are a company’s sales operations managed (planned, guided and monitored)?
How is sales profitability monitored and measured?

Evaluation scale



Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer service 5 ECTS credits or equivalent knowledge