Branding (5 cr)

Objective

- you know how to create a brand
- you understand the meaning of a brand
- you can develop a brand
- you master information search and are able to justify your decisions

Content

- How to create a brand?
- How to manage a brand?
- How to develop a brand?
- How and where to find background information?

Evaluation

Students can:
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situations.

Course material

Materiaali learn alustalla. Internet lähteet. Juha Pohjola; Brändin ilmeen johtaminen, 2019. Wheeler, alina; Millman, Debbie; Designing Brand Identity : An Essential Guide for the Whole Branding Team, 2017.

Study forms and methods

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Credit transfer or partial credit transfer.

RDI and work-related cooperation

Asiakas projekti.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Previous graphic design courses.

Further information

Co-requisites:
Logos and design guides.