Entrepreneurship and Small Business Marketing (5 cr)
Code: MO00DB96-3006
General information
Enrollment
03.01.2022 - 16.01.2022
Timing
10.01.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- English
Seats
20 - 30
Teachers
- Sabine Suorsa
Teacher in charge
Mia Silvenius
Groups
-
VV2021-2022Optional studies 2021-2022
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Opiskelumateriaali
Study material is provided on the course platform.
Yksilölliset oppimisväylät
-
TKI ja työelämäyhteistyö
-
Tentit ja muut määräajat
Deadlines are informed on course platform.
Kansainvälinen yhteistyö
Possible international co-operation between students.
Opiskelijan työmäärä
135 hours
Toteutuksen osien kuvaus
1 Entrepreneurship challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of a new business establishment
Further information
Independent or group work.
Assignments, no exams.
There will be a start session where the instructor will explain the content and answer questions.
For more information ask Slaveya slaveya.hamalainen@xamk.fi
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.