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Entrepreneurship and Small Business Marketing (5 cr)

Code: MO00DB96-3006

General information


Enrollment

03.01.2022 - 16.01.2022

Timing

10.01.2022 - 01.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)

Campus

Ecampus

Teaching languages

  • English

Seats

20 - 30

Teachers

  • Sabine Suorsa

Teacher in charge

Mia Silvenius

Groups

  • VV2021-2022
    Optional studies 2021-2022

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Materials

Study material is provided on the course platform.

Teaching methods

-

Employer connections

-

Exam schedules

Deadlines are informed on course platform.

International connections

Possible international co-operation between students.

Student workload

135 hours

Content scheduling

1 Entrepreneurship challenge

2 Business opportunities
-business idea identification and development:

3 Building the business plan:
-analyses, financial and marketing planning, risk management

4 Practices of a new business establishment

Further information

Independent or group work.
Assignments, no exams.
There will be a start session where the instructor will explain the content and answer questions.

For more information ask Slaveya slaveya.hamalainen@xamk.fi

Evaluation scale

1-5

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.