Skip to main content

Marketing and sales in hospitality business (5 cr)

Code: MR00DU57-3005

General information


Enrolment

06.04.2022 - 22.04.2022

Timing

24.10.2022 - 18.12.2022

Credits

5 op

Virtual proportion (cr)

5 op

RD proportion (cr)

2 op

Mode of delivery

Distance learning

Teaching languages

  • Finnish

Seats

0 - 40

Degree programmes

  • Degree Programme in Tourism and Service Business

Teachers

  • Kirsi Kuusisto

Responsible person

Kirsi Kuusisto

Student groups

  • MRKT21SV
    Tourism and service business, online studies
  • MRMI21SV
    Tourism and Service Business, online studies

Objective

You are able to define the key concepts of marketing and understand the meaning of marketing for successful customer relationship.
You know the main competitive assets of marketing and are able to use them in different situations and organizations.
You are able to use professional terms of sales.
You are able to apply different sales processes in customer service and in sales work.
You are able to use the principles of sales negotiations and justify your actions.

Content

What are the key concepts and principles of marketing and relationship marketing?
What are the different competitive tools and their components in marketing?
What is the meaning of face-to-face sales work?
What are the steps in sales processes?
How are sales negotiations carried out?

Evaluation scale

1-5