Development of e-business and e-services (5 cr)
Code: MR00CV67-3005
General information
- Enrollment
-
08.11.2021 - 21.11.2021
Registration for the implementation has ended.
- Timing
-
10.01.2022 - 30.04.2022
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Tourism, Hospitality Management and Youth Work
- Campus
- Mikkeli Campus
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Marjut Kasper
- Teacher in charge
- Marjut Kasper
- Groups
-
MRMI21SYTourism and Service Business, master studies
- Course
- MR00CV67
Objective
You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.
Content
What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?
Evaluation
Students can
a) evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
c) evaluate and develop e-business in organisations.
e) evaluate and justify the strategic significance of e-business in organisations and to use new strategic approaches as management tools.
Course material
Learnissä oleva materiaali
Study forms and methods
Lähiopetuspäivät
17.3. klo 9-16.00
18.3. klo 9-16.00
1.4. klo 9-16.00
RDI and work-related cooperation
Oppimistehtävät sovelletaan joko oman alan työpaikkaan tai muuhun matkailu-ja ravitsemisalan yritykseen.
Student workload
135 h opiskelijan työtä, joista 16 h lähitunteja.
Opintojakso sisältää 3 oppimistehtävää opiskelijalle.
Evaluation scale
1-5
Assessment methods and criteria
Opiskelija osaa arvioida ja hyödyntää kriittisesti monialaista tietoa erityisosaamisalueellaan uusia näkökulmia tuottaen.
Opiskelija osaa arvioida ja kehittää palveluorganisaation sähköistä liiketoimintaa.
Opiskelija osaa arvioida ja perustella sähköisen liiketoiminnan strategista merkitystä palveluorganisaatiossa ja käyttää uusia strategisia lähestymistapoja johtamisen välineenä