Storytelling and branding in hospitality business (5 cr)
Code: MR00DU72-3002
General information
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
3 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Marjut Kasper
Teacher in charge
Hanna Ukkola
Groups
-
MRMI21KVTourism and Service Business, online studies
-
MRMI20SP
-
MRKT20SVTourism and service business, online studies
-
MRMI20KPTourism and Service Business, full-time studies
-
MRMI20SVTourism and Service Business, online studies
Objective
You expand your understanding of storytelling.
You understand the meaning of storytelling as part brand creation.
You can draw up a brand vision and make use of it.
You are able to develop services through storytelling.
Content
What are the key concepts of stories and brands?
How can you improve the competitiveness of companies by storytelling?
How can you develop brands by storytelling?
The course involves a practical project with a case company or organization (3 ECTS credits).
Evaluation scale
1-5