User-driven service development and marketing (10 cr)

Objective

You understand how an individual’s wellbeing is measured and assessed.
You know how to measure an individual’s wellbeing with different methods.
You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilize the methods of service design and productization.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You can utilize different marketing methods to introduce a service to market.

Content

How to measure and evaluate an individual’s wellbeing?
How to measure different aspects of wellbeing with subjective and objective methods?
What are the basics of laboratory-based wellbeing measurement methods in Active Life Lab?
How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productization?
How are service products branded and launched into the market?

Course material

1. books, articles and other material that is available from Xamk's library either in print or as e-material.

2. study materials that are available directly through Learn.

Study forms and methods

Online studies and contact teaching at Xamk in Mikkeli. Different arrangements are agreed separately with the teachers

RDI and work-related cooperation

Case examples, co-operation with the Active Life Lab unit.

Evaluation scale

1-5