International marketing (5 cr)

Objective

You understand the role of international marketing as a driving force of international supply chain management.
You understand the challenges of international marketing and are able assess potential international market and marketing opportunities.
You are able to make international marketing planning.

Content

How do you study and evaluate international markets?
How do you choose a proper market entry strategy ?
How do you make international customer segmentation?

How do you make an international marketing plan? Which parts does it consist of?

Evaluation

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
promote teams’ goal-oriented operation.
apply critically the ethical principles of the professional field in different situations.

Course material

The literature of the course will be defined later

Student workload

Total workload: 135 h

Course part description

Will be informed in the beginning of the course

Evaluation scale

1-5

Assessment methods and criteria

Evaluation scale 1-5