Customer knowhow in hospitality business (5 cr)
Code: MR00DU40-3011
General information
Enrollment
06.04.2023 - 21.04.2023
Timing
04.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Laura Pulkkinen
Teacher in charge
Hanna Pajari-Seppänen
Groups
-
MRMI22SPTourism and Service Business, full-time studies
Objective
You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.
Content
What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?
Evaluation scale
1-5