Study Guide

Objective

You learn to identify the components of business modelling.
You are able to make a value proposition and know how to deliver it.
You learn to analyze business platforms.
You are able to identify and utilize key business model patterns and pricing models.

Content

What are the components of business modelling (e.g. – BMC, Lean Canvas)?
How to make a value proposition and how to deliver it?
What are the main business platforms?
What are the key business model patterns and pricing models?

Materials

The learning material will be provided in XAMK Learn material. For further understanding, following readings are suggested.
Gassmann, O., Frankenberger, K. & Csik, M., 2015. The Business Model Navigator. Harlow, England: Pearson.
Osterwalder, A., Pigneur, Y., Etiemble, F. & Smith, A., 2020. The Invincible Company. Hoboken, New Jersey: John Wiley & Sons, Inc..
Osterwalder, A. et al., 2014. Value Proposition Design. Hoboken, New Jersey: John Wiley & Sons, Inc.
Parker, G. G., Alstyne, M. W. V. & Choudary, S. P., 2018. Platform Revolution: How networked markets are transforming the economy and how to make them work for you. New York: W. W. Norton & Company.
Rogers, D. L., 2016. The Digital Transformation Playbook: Rethink your business for the digital age. New York: Columbia Business School Publishing.

Teaching methods

Individual study tracks can be negotiated with the instructor. It will be available only if the student can provide sufficient basis for such implementation. There can be a pre-test to assess the students’ ability and suitability to complete the course individually.

Employer connections

The students will develop their own business processes based on business models, value propositions and platform thinking. It is recommended to use organization where you are employed as cases but there are possibilities for RDI projects at XAMK to cooperate in completing the tasks.

Exam schedules

There are no written exams. There will be three theme tasks at the end of each module. The deadline for the first task is before the second meeting and so on.

International connections

Students have possibilities to complete theme tasks in international and multicultural groups. The case assigned for the theme specific project report can involve collaborating with SMEs aiming to internationalize abroad.

Student workload

There will be three contact sessions (either virtually or F2F). The contact sessions will be held at the Kouvola campus. The virtual sessions will be held through Teams.

Content scheduling

You learn to identify the components of business modelling.
You are able to make a value proposition and know how to deliver it.
You learn to analyze business platforms.
You are able to identify and utilize key business model patterns and pricing models.

Further information

Please contact jagat.kunwar@xamk.fi directly for further information.

Evaluation scale

1-5

Assessment methods and criteria

Students can:

* Gather appropriate insights from stakeholders using multiple sources and methods
* Map and develop business processes for own commissioner or a case company
* Work individually and in development teams to solve given business problems
* Apply key theoretical frameworks in business and management to solve case problems
* Demonstrate independent expertise in developing own business processes as an entrepreneur
* Communicate own expertise through written reports and presentations in English.