Study Guide

Objective

You are able to identify and analyze the industry-specific global business environment.
You learn to analyze the basic internationalization processes in business.
You learn how to develop a suitable entry-mode strategy.

Content

What is the industry-specific global business environment?
What are the basic internationalization processes in business?
How to develop a suitable entry-mode strategy?

Materials

(1) Ghemawat, P., 2018. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Revised Second ed. Boston: Harvard Business Review Press.
(2) Hollensen, S., 2011. Global Marketing. Fifth Edition. Harlow: Pearson Education Limited.
(3) Welch, L.S., Benito, G.R. & Petersen, B., 2007. Foreign Operation Modes: Theory, Analysis, Strategy. Cheltenham: Edward Elgar Publishing.

Teaching methods

The lessons will be conducted face to face in the Kouvola campus according to the schedule provided. Please discuss with the instructor beforehand to justify alternate arrangements.

Employer connections

You have to select a case company, preferably the one where you work currently, to complete your course project. Based on the selection, you have to discuss their relevant internationalization strategies.

Exam schedules

The maximum number of points for the course is 100, broken down as follows:

Group/Individual course project (40%)
Reflection tasks for three sessions according to given instructions (3 X 20 =60%)
To pass the course, you must:

Complete each item of assessment listed above;
Attain at least half of the available points for each item of assessment listed above.
No exceptions will be made to these minimum requirements.

Content scheduling

After the course is over, participants should be able to:
Analyze the industry specific global business environment
Identify antecedents of foreign investment decisions
Recognize internationalization process models
Select foreign entry operation modes specific to a particular environment
Plan appropriate organizational structure for multinational management
Design and implement global functional strategies

Evaluation scale

1-5

Assessment methods and criteria

1-5 (5 being the best)