Development of e-business and e-services (5 cr)
Code: MR00CV67-3006
General information
- Enrollment
-
07.11.2022 - 18.11.2022
Registration for the implementation has ended.
- Timing
-
09.01.2023 - 01.05.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Tourism, Hospitality Management and Youth Work
- Campus
- Mikkeli Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Master's Degree Programme in Tourism and Service Business
- Teachers
- Marjut Kasper
- Teacher in charge
- Marjut Kasper
- Groups
-
MRMI22SYTourism and Service Business, master studies
- Course
- MR00CV67
Objective
You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.
Content
What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?
Course material
Learnissä oleva materiaali
Study forms and methods
lähipäivät 16 - 17.3.2023 ja 20.4.2023
Lähipäivien teemoja:
Digitaalisuus Matkailu- ja ravitsemisalalla
Digitaalinen asiakaspolku
Matkailu-ja ravitsemisalan myynti-ja viestintäkanavia
Liiketoiminnan kehittäminen digitaalisin keinoin, sovellukset, VR/AR, pelillistäminen
RDI and work-related cooperation
Tehtävät voidaan soveltaa myös omalle työpaikalle.
Student workload
135 h
Evaluation scale
1-5
Assessment methods and criteria
a) Opiskelija osaa arvioida ja hyödyntää kriittisesti monialaista tietoa erityisosaamisalueellaan uusia näkökulmia tuottaen.
c) Opiskelija tunnistaa palveluorganisaation kehittämistarpeet sähköisessä liiketoiminnassa
c) Opiskelija osaa arvioida ja kehittää palveluorganisaation liiketoimintaa digitaalisin keinoin.