Study Guide

Objective

- You identify the significance of entrepreneurship as a career alternative in the field of design.
- You identify and assess the possibilities offered by the changing environment and various networks to develop your own entrepreneurship.
- You can commercialise and market your product or service idea. You identify the risks of entrepreneurship and can prepare for them.
- You can make the official announcements required to establish a company.

Content

- What skills and qualities does an entrepreneur need?
- How do you create a business idea?
- How is the idea turned into a marketable product, and how is it commercialised and marketed?
- What is a feasible business idea based on?
- How do you analyse the market?
- What kind of calculations are needed before starting entrepreneurship?
- How do you design customer-oriented marketing?
- What are the risks of entrepreneurship and how do you plan risk management?
- What practical actions are needed to start a business?

Evaluation scale

1-5