Digital skills in hospitality service production (5 cr)

Objective

You know the possibilities and challenges of technologies producing hospitality services.
You can describe and choose suitable digital solutions for different hospitality services.
You can define the effects of digitization on service costs, quality, usability and customer experience.
You can plan and implement a development task related to hospitality business using digital technology.

Content

What kind of digital solutions can you use in hospitality service production?
How can digital solutions improve the competitiveness of service production?
How can you define the effects of digitization on service costs, quality, usability and customer experience?

Course material

Provided in course platform Learn.

Study forms and methods

The course consist of the possibilities, challenges of technologies and different digital solutions producing hospitality services.

The course content is split in 4 parts.
In this course we’ll review following themes

1. Digital customer journey
2. Digital solutions in hospitality service production
3. Virtuality and virtual tourism
4. Gamification as a part of service production

There is an exam after each part (4).

No live lectures or group work.

Student workload

The course is 5 ects, which equals 135 hours of work for the student. You can complete the course entirely individually.

Further information

This course is included in 'Diploma of higher education in tourism and service business management' by Xamk Pulse.
Xamk's degree students cannot enroll on Xamk Pulse's courses.

Evaluation scale

1-5

Assessment methods and criteria

Students can
-use professional vocabulary and concepts in an expert way in different situations.
-evaluate information sources critically.
-identify and describe the problems of the professional field.
-evaluate operations in customer, user and target group situations.
-choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
-apply critically the ethical principles of the professional field in different situations.