Study Guide

Objective

You expand your understanding of customer experience in producing services.
You are able to produce customized services from the view point of customer experiences.
You can measure and evaluate the success of customer experience.

Content

How to customize services?
How do you collect customer information and develop customer experience?
How can you measure customer experience?

Opiskelumateriaali

Learning material is on the Learn platform.

Yksilölliset oppimisväylät

Independent execution method as an online implementation, independently completed learning tasks and familiarization with the topic. No live lectures or group work.

Tentit ja muut määräajat

The course contains various short tests, few discussion tasks and exam. Assignment return times are announced at the beginning of the study period.

Opiskelijan työmäärä

135 hours of independent work.

Further information

This course is included in 'Diploma of higher education in tourism and service business management' by Xamk Pulse.
Xamk's degree students cannot enroll on Xamk Pulse's courses.

Evaluation scale

1-5

Assessment methods and criteria

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situations.