Developing and marketing sports services (5 cr)
Code: LI00EE77-3002
General information
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 31.03.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Sports and Rehabilitation
Campus
Savonlinna Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Physical Education
Teachers
- Sami Huoman
Teacher in charge
Vesa Väänänen
Groups
-
LISA20SPPhysical Education, full-time studies
Objective
You are able to identify needs for developing sports services.
You can develop and market sports services.
You can use different methods, programs and tools in marketing sports services.
You know what service design means and how it can be used in developing sports services.
Content
What does service design mean in terms of developing services?
How do you use service design as a development tool?
How and with what methods do you analyse sports services to find out their development needs?
How do you collect and analyse client and user information to develop and market sports services?
How do make marketing plans and what marketing tools and channels are in use?
Evaluation scale
1-5