Marketing and brand management (5 cr)
Code: LT00DP39-3008
General information
Enrollment
07.11.2022 - 18.11.2022
Timing
13.03.2023 - 28.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
LTKV22KM5Business, part-time studies
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Materials
Study materials are given in the first contact session and can be found in Learn.
Teaching methods
You participate in contact lessons according to our timetables. This course includes contact teaching, group work and independent work.
Employer connections
This course includes assignments that can be applied in working life.
Exam schedules
This course doesn´t have an exam. Completing this course requires accepted assignments.
Student workload
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Content scheduling
Marketing management
Marketing strategy
Building a brand
Evaluation scale
1-5
Assessment methods and criteria
Students can
- use professional vocabulary and concepts proficiently.
- manage appropriate methods of information search.
- carry out interrelated tasks fluently.
- justify their actions in customer, user and target group situations.
- show skills in managing teamwork.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge