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Inbound marketing (5 cr)

Code: LT00DT82-3002

General information

Enrollment

02.01.2023 - 15.01.2023

Timing

06.03.2023 - 14.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Unit

Liiketalouden koulutusyksikkö

Campus

Kouvola Campus

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Laura Hakanen

Teacher in charge

Laura Hakanen

Groups

  • LTKV20SP3
    Business, full-time studies
  • LTKV21KM5
    Business, part-time studies
  • LTKV20KM5
    Business, part-time studies
  • VV2022-2023
    Optional studies 2022-2023
  • LTKV21SP3
    Business, full-time studies

Objective

You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.

Content

What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?

Evaluation scale

1-5