Sales psychology (5 cr)
Code: MJ00ED29-3005
General information
Enrollment
14.08.2023 - 03.09.2023
Timing
26.09.2023 - 10.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
30 - 50
Degree programmes
- Master's Degree Programme in Project and Sales Management
Teachers
- Jukka-Pekka Skön
Groups
-
MJKT23SVYProject and sales management, master studies
Objective
You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.
Content
What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?
Evaluation scale
1-5