Customer-oriented marketing (5 cr)
Code: LT00AA93-3077
General information
- Enrollment
-
14.08.2024 - 08.09.2024
Registration for the implementation has ended.
- Timing
-
16.09.2024 - 30.11.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Logistics and Marine Technology
- Campus
- Kotka Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Logistics
- Teachers
- Maarit Vahvanen
- Teacher in charge
- Maarit Vahvanen
- Groups
-
LOKT24SPLogistics, full-time studies
- Course
- LT00AA93
Realization has 9 reservations. Total duration of reservations is 27 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 16.09.2024 time 12:15 - 15:15 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Mon 23.09.2024 time 10:00 - 13:00 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Mon 30.09.2024 time 12:45 - 15:45 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Fri 11.10.2024 time 09:30 - 12:30 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A5016_uusikampus
Yleisopetustila (60)
|
|
Mon 14.10.2024 time 10:00 - 13:00 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Mon 28.10.2024 time 09:45 - 12:45 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Fri 15.11.2024 time 10:00 - 13:00 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A5016_uusikampus
Yleisopetustila (60)
|
|
Fri 22.11.2024 time 10:00 - 13:00 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A4007_uusikampus
Yleisopetustila (61)
|
|
Fri 29.11.2024 time 10:00 - 13:00 (3 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3077 |
A3006_uusikampus
Yleisopetustila, karttapöydät (60)
|
Objective
You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?
Course material
Ilmoitetaan Learn-alustalla.
Student workload
135 h
Course part description
Luennot
Ryhmätehtävä
Moduulitehtävät
Evaluation scale
1-5
Assessment methods and criteria
Ryhmätehtävä on 40% opintojakson arvosanasta
Moduulitehtävät (3kpl) 20% opintojakson arvosanasta
Arviointiasteikko on 1-5, hylätty