Experiental service concepts (5 cr)
Code: MR00DU71-3005
General information
Enrollment
06.11.2023 - 17.11.2023
Timing
08.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
3 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Sirpa Sahinjoki
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRKT21SVTourism and service business, online studies
-
MRMI21SVTourism and Service Business, online studies
-
MRMI22KVTourism and Service Business, online studies
-
MRMI21SPTourism and Service Business, full-time studies
Objective
You expand your understanding of the different concepts of experiental services.
You can apply the basic concepts and methods in developing customer-oriented products and services.
You can plan, produce and develop experiental services.
Content
What key factors do experiences involve?
How can experiental services improve the competitiveness of service concepts?
How to improve experiental services?
The course involves a practical project with a case company or organization (3 ECTS credits).
Evaluation scale
1-5