Service business design (5 cr)
Code: IB00EC62-3003
General information
- Enrollment
-
08.04.2024 - 09.09.2024
Registration for the implementation has ended.
- Timing
-
09.09.2024 - 31.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Marko Lumijärvi
- Teacher in charge
- Mari Hämäläinen
- Groups
-
IBKV22SPDigital international business, full-time studies
- Course
- IB00EC62
Realization has 9 reservations. Total duration of reservations is 27 h 45 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 02.09.2024 time 10:00 - 12:30 (2 h 30 min) |
Service business design IB00EC62-3003 |
249
Teorialuokka (32+1), päärakennus
|
|
Mon 09.09.2024 time 10:00 - 12:30 (2 h 30 min) |
Service business design IB00EC62-3003 |
149
Byod-/teorialuokka (32+1), päärakennus
|
|
Mon 16.09.2024 time 14:00 - 16:30 (2 h 30 min) |
Service business design IB00EC62-3003 |
149
Byod-/teorialuokka (32+1), päärakennus
|
|
Wed 25.09.2024 time 09:00 - 12:30 (3 h 30 min) |
Service business design IB00EC62-3003 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Tue 01.10.2024 time 09:30 - 12:00 (2 h 30 min) |
Service business design IB00EC62-3003 |
140
Teorialuokka (40+1), päärakennus
|
|
Tue 08.10.2024 time 12:45 - 16:15 (3 h 30 min) |
Service business design IB00EC62-3003 |
149
Byod-/teorialuokka (32+1), päärakennus
|
|
Wed 30.10.2024 time 13:30 - 16:00 (2 h 30 min) |
Service business design IB00EC62-3003 |
140
Teorialuokka (40+1), päärakennus
|
|
Thu 07.11.2024 time 13:30 - 16:00 (2 h 30 min) |
Service business design IB00EC62-3003 |
149
Byod-/teorialuokka (32+1), päärakennus
|
|
Wed 20.11.2024 time 11:45 - 17:30 (5 h 45 min) |
Service business design IB00EC62-3003 |
244
Byod-/teorialuokka (32+1), päärakennus
|
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Course material
Study material, links and literature given on the Learn platform
Study forms and methods
To be agreed individually
RDI and work-related cooperation
Assignments can be applied to working life.
Timing of exams and assignments
Assignments completed by the given date
Student workload
5 credits = 135 hours of work
Course part description
Introduction to service business design
Service design process
Developing, prototyping and testing service concepts
Evaluation scale
1-5