Customer insight and customer experience (5 cr)
Code: LT00DT58-3029
General information
- Enrollment
-
06.11.2023 - 17.11.2023
Registration for the implementation has ended.
- Timing
-
29.01.2024 - 26.04.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Harri Tuomola
- Teacher in charge
- Hugh Clack
- Groups
-
IBKV23SPDigital international business, full-time studies
- Course
- LT00DT58
Realization has 1 reservations. Total duration of reservations is 2 h 45 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 17.04.2024 time 08:30 - 11:15 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3029 |
337C
Teorialuokka (60+1), päärakennus
|
Objective
You are able to describe a company’s customer related processes and define what factors contribute to good customer service. You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups. You are able to define and identify factors affecting customer experience as a whole. You are able to search for and analyze information to have better customer insight.
Content
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight into it? How are customer relationships built, maintained and developed? What are the components of good customer service?
Course material
Business project (5 ECTS credits)
Evaluation scale
1-5
Qualifications
Customer-oriented marketing (5 ECTS credits), or equivalent knowledge