Study Guide

Objective

You can explain the impact of globalization on international business.

You can assess the political, legal, economic and cultural environment of countries & regions and thus can an analyze different market areas.

You are able choose proper internationalization strategies and market entry modes.

You can describe the main WTO and EU trade rules and how they affect businesses.

Content

What is globalization and what are its implications for companies doing business internationally?

What are the main challenges companies operating internationally face in terms of different political/legal/economic/cultural environment?

Which are the main internationalization strategies and market entry modes; and how to assess their risks?

What are WTO and EU trade principles and how may they affect businesses doing import and export?

Evaluation scale

1-5