Customer-oriented marketing (5 cr)
Code: LT00AA93-3080
General information
- Enrollment
-
14.08.2024 - 08.09.2024
Registration for the implementation has ended.
- Timing
-
02.09.2024 - 20.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Harri Tuomola
- Teacher in charge
- Hugh Clack
- Groups
-
IBKV24SP1Digital international business, full-time studies
- Course
- LT00AA93
Realization has 11 reservations. Total duration of reservations is 30 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 05.09.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Thu 19.09.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Thu 03.10.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Thu 17.10.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
357
Teorialuokka (80+1), Kaarisali päärakennus
|
|
Thu 31.10.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Thu 07.11.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Thu 14.11.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Thu 21.11.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Mon 25.11.2024 time 10:00 - 12:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
K219
Hoitoluokka+teoria (54), kirjastorakennus
|
|
Thu 05.12.2024 time 09:00 - 11:45 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
|
Thu 12.12.2024 time 08:30 - 11:15 (2 h 45 min) |
Customer-oriented marketing LT00AA93-3080 |
337C
Teorialuokka (60+1), päärakennus
|
Objective
You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?
Course material
Business and entrepreneurship, Financial accounting, Customer insight and customer service
Evaluation scale
1-5