Study Guide

Objective

What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?

Opiskelumateriaali

All material provided online

Yksilölliset oppimisväylät

Students will study at their own pace during the course offering.
No live lectures or group work.

Tentit ja muut määräajat

No examination

Opiskelijan työmäärä

Tasks to be completed during the course and only during the course timing according to deadlines. No possibility to re-task any missed tasks.

Further information

This course is included in 'Diploma of higher education in tourism and service business management' by Xamk Pulse.
Xamk's degree students cannot enroll on Xamk Pulse's courses.

Evaluation scale

Approved/Failed

Assessment methods and criteria

Completed tasks in accordance with course requirements.