Customer oriented marketing (5 cr)
Code: AV00DW56-3006
General information
- Timing
-
15.01.2024 - 08.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Open UAS and Continuing education
- Campus
- Ecampus
- Teaching languages
- English
- Degree programmes
- Open University of Applied Sciences
- Avoin ammattikorkeakoulu, korkeakouludiplomi
Objective
What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?
Course material
All material provided online
Study forms and methods
Students will study at their own pace during the course offering.
No live lectures or group work.
Timing of exams and assignments
No examination
Student workload
Tasks to be completed during the course and only during the course timing according to deadlines. No possibility to re-task any missed tasks.
Further information
This course is included in 'Diploma of higher education in tourism and service business management' by Xamk Pulse.
Xamk's degree students cannot enroll on Xamk Pulse's courses.
Evaluation scale
Approved/Failed
Assessment methods and criteria
Completed tasks in accordance with course requirements.