Development of e-business and e-services (5 cr)

Objective

You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.

Content

What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?

Evaluation

Students can
a) evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
c) evaluate and develop e-business in organisations.
e) evaluate and justify the strategic significance of e-business in organisations and to use new strategic approaches as management tools.

Course material

Learnissä oleva materiaali

Study forms and methods

Lähiopetuspäivät erillisten teemojen mukaisesti

RDI and work-related cooperation

Opintojakson 3 op tehtävä tehdään omaan tai matkailu-ja ravitsemisalan työpaikkaan.

Student workload

135h

Evaluation scale

1-5

Assessment methods and criteria

a) Opiskelija osaa arvioida ja hyödyntää kriittisesti monialaista tietoa erityisosaamisalueellaan uusia näkökulmia tuottaen.
c) Opiskelija tunnistaa palveluorganisaation kehittämistarpeet sähköisessä liiketoiminnassa
c) Opiskelija osaa arvioida ja kehittää palveluorganisaation liiketoimintaa digitaalisin keinoin.