Customer-oriented marketing (5 cr)
Code: LT00AA93-3086
General information
- Enrollment
-
08.01.2024 - 14.01.2024
Registration for the implementation has ended.
- Timing
-
22.01.2024 - 19.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Heli Juntunen
- Teacher in charge
- Heli Juntunen
- Groups
-
LTKV24KMBusiness management, full-time studies
- Course
- LT00AA93
Realization has 1 reservations. Total duration of reservations is 2 h 45 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 22.04.2024 time 14:15 - 17:00 (2 h 45 min) |
Asiakaslähtöinen markkinointi LT00AA93-3086 |
Etäopetus lukujärjestyksen mukaan
|
Objective
You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?
Course material
Bergström, Leppänen. 2021. Yrityksen asiakasmarkkinointi. Edita publishing Oy ja opintojaksoalustalle liitetty muu opiskelumateriaali.
RDI and work-related cooperation
Työelämälähtöisiä oppimistehtäviä.
Timing of exams and assignments
Opintojakso suoritetaan osa-alueittain annetussa järjestyksessä ja aikataulussa. Suorittamiseen sisältyy sekä tenttejä että työelämälähtöisiä oppimistehtäviä.
Toteutukseen sisältyy lähiopetusta
Student workload
5 op = 135 h
Further information
Toteutukseen sisältyy lähiopetusta kuutena päivänä kevään aikana.
Evaluation scale
1-5
Assessment methods and criteria
1-5