Marketing and brand management (5 cr)
Code: LT00DP39-3014
General information
- Enrollment
-
08.04.2024 - 06.09.2024
Registration for the implementation has ended.
- Timing
-
02.09.2024 - 17.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Harri Tuomola
- Teacher in charge
- Mari Maunula
- Groups
-
LTKV23SP3Business, full-time studies
- Course
- LT00DP39
Realization has 10 reservations. Total duration of reservations is 29 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 03.09.2024 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
142
Teorialuokka (40+1), päärakennus
|
|
Wed 11.09.2024 time 08:30 - 11:15 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
142
Teorialuokka (40+1), päärakennus
|
|
Wed 18.09.2024 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
251
Teorialuokka (40+1), päärakennus
|
|
Tue 24.09.2024 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
142
Teorialuokka (40+1), päärakennus
|
|
Tue 01.10.2024 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
142
Teorialuokka (40+1), päärakennus
|
|
Tue 08.10.2024 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
250
Byod-/teorialuokka (27+1), päärakennus
|
|
Tue 29.10.2024 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
243
DataLAB/Byod-luokka (24+1), päärakennus
|
|
Thu 07.11.2024 time 12:45 - 16:15 (3 h 30 min) |
Marketing and brand management LT00DP39-3014 |
142
Teorialuokka (40+1), päärakennus
|
|
Fri 15.11.2024 time 10:00 - 13:30 (3 h 30 min) |
Marketing and brand management LT00DP39-3014 |
142
Teorialuokka (40+1), päärakennus
|
|
Tue 26.11.2024 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3014 |
142
Teorialuokka (40+1), päärakennus
|
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Course material
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge