Marketing, sales & product plan (5 cr)
Code: PG00EU48-3002
General information
- Enrollment
- 18.03.2024 - 28.03.2024
- Registration for the implementation has ended.
- Timing
- 03.06.2024 - 13.09.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Degree programmes
- Post-Graduate Diploma Program in Entrepreneurship and Start-Ups
- Teachers
- Marko Lumijärvi
- Teacher in charge
- Marko Lumijärvi
- Groups
-
PGKV24KPost-Graduate Diploma, Entrepreneurship and Start-Ups
- Course
- PG00EU48
Realization has 6 reservations. Total duration of reservations is 25 h 30 min.
Time | Topic | Location |
---|---|---|
Tue 30.07.2024 time 12:30 - 15:00 (2 h 30 min) |
Marketing, sales & product plan PG00EU48-3002 |
357
Teorialuokka (80+1), Kaarisali päärakennus
|
Wed 31.07.2024 time 09:00 - 11:30 (2 h 30 min) |
Marketing, sales & product plan PG00EU48-3002 |
357
Teorialuokka (80+1), Kaarisali päärakennus
|
Tue 06.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Marketing, sales & product plan PG00EU48-3002 |
249
Teorialuokka (32+1), päärakennus
|
Tue 20.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Marketing, sales & product plan PG00EU48-3002 |
249
Teorialuokka (32+1), päärakennus
|
Mon 26.08.2024 time 12:30 - 15:00 (2 h 30 min) |
Marketing, sales & product plan PG00EU48-3002 |
249
Teorialuokka (32+1), päärakennus
|
Tue 03.09.2024 time 09:00 - 15:00 (6 h 0 min) |
Marketing, sales & product plan PG00EU48-3002 |
249
Teorialuokka (32+1), päärakennus
|
Objective
You learn how to productize, commercialize and manage different types of innovations in businesses
You can describe the aspects of customer-oriented marketing concepts, including its objectives and functions.
You can analyze customer buying behavior and define principles for the segmentation and selection of target groups.
You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing
You can design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations?
How does the digital economy and operational environment affect the planning of marketing?
How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups?
What are the components of multichannel digital marketing and sales?
What does a marketing mix consist of, and how can it be used to reach organizational goals?
Evaluation
You can use vocabulary related to business operations
You can use persuasive techniques to effectively pitch your ideas
You can write a research report that analyses a business opportunity
You demonstrate that you can analyze and interpret financial statements
You can analyze the activities of enterprise by using key indicators data to support the decision making.
Evaluation scale
1-5