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Marketing, sales & product plan (5 cr)

Code: PG00EU48-3002

General information


Enrollment
18.03.2024 - 28.03.2024
Registration for the implementation has ended.
Timing
03.06.2024 - 13.09.2024
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
English
Degree programmes
Post-Graduate Diploma Program in Entrepreneurship and Start-Ups
Teachers
Marko Lumijärvi
Teacher in charge
Marko Lumijärvi
Groups
PGKV24K
Post-Graduate Diploma, Entrepreneurship and Start-Ups
Course
PG00EU48

Realization has 6 reservations. Total duration of reservations is 25 h 30 min.

Time Topic Location
Tue 30.07.2024 time 12:30 - 15:00
(2 h 30 min)
Marketing, sales & product plan PG00EU48-3002
357 Teorialuokka (80+1), Kaarisali päärakennus
Wed 31.07.2024 time 09:00 - 11:30
(2 h 30 min)
Marketing, sales & product plan PG00EU48-3002
357 Teorialuokka (80+1), Kaarisali päärakennus
Tue 06.08.2024 time 09:00 - 15:00
(6 h 0 min)
Marketing, sales & product plan PG00EU48-3002
249 Teorialuokka (32+1), päärakennus
Tue 20.08.2024 time 09:00 - 15:00
(6 h 0 min)
Marketing, sales & product plan PG00EU48-3002
249 Teorialuokka (32+1), päärakennus
Mon 26.08.2024 time 12:30 - 15:00
(2 h 30 min)
Marketing, sales & product plan PG00EU48-3002
249 Teorialuokka (32+1), päärakennus
Tue 03.09.2024 time 09:00 - 15:00
(6 h 0 min)
Marketing, sales & product plan PG00EU48-3002
249 Teorialuokka (32+1), päärakennus
Changes to reservations may be possible.

Objective

You learn how to productize, commercialize and manage different types of innovations in businesses

You can describe the aspects of customer-oriented marketing concepts, including its objectives and functions.

You can analyze customer buying behavior and define principles for the segmentation and selection of target groups.

You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing

You can design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.

Content

What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations?

How does the digital economy and operational environment affect the planning of marketing?

How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups?

What are the components of multichannel digital marketing and sales?

What does a marketing mix consist of, and how can it be used to reach organizational goals?

Evaluation

You can use vocabulary related to business operations

You can use persuasive techniques to effectively pitch your ideas

You can write a research report that analyses a business opportunity

You demonstrate that you can analyze and interpret financial statements

You can analyze the activities of enterprise by using key indicators data to support the decision making.

Evaluation scale

1-5

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