Commercialization of business (5 cr)
Code: MO00DP03-3006
General information
Enrollment
06.11.2023 - 31.05.2024
Timing
15.01.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 100
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Marjaana Roponen
Groups
-
VV2024-2025Optional studies 2024-2025
-
VV2023-2024Optional studies 2023-2024
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Evaluation scale
1-5
Qualifications
No prerequisites.