Company's visual communication and brand building (5 cr)
Code: MO00ET82-3002
General information
Enrollment
08.01.2024 - 14.01.2024
Timing
15.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Teachers
- Tarja Brola
Teacher in charge
Maarit Vahvanen
Groups
-
VV2023-2024Optional studies 2023-2024
Objective
- you understand the importance of a graphic design guide in corporate communications
- you can use communications based on the company’s and customer’s needs
- you understand the meaning of visualisation as a basic element of branding
- you understand the meaning of a brand
- you can develop and build brand for new company
- you can develop a brand
Content
-How to manage the corporate identity of visual communications?
- How to use visual elements?
- How to manage the basics of brand design?
- How to develop a brand?
- How to build brand for new company?
Student workload
5 crs means 135 hours students work
Further information
The course is implemented as online studies and independent work.
Evaluation scale
Approved/Failed