Customer insight and customer experience (5 cr)
Code: LT00DT58-3041
General information
- Enrollment
-
04.11.2024 - 17.11.2024
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 31.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Harri Tuomola
- Teacher in charge
- Harri Tuomola
- Groups
-
IBKV24SP2Digital international business, full-time studies
- Course
- LT00DT58
Realization has 15 reservations. Total duration of reservations is 40 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 21.01.2025 time 08:15 - 11:00 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Thu 23.01.2025 time 14:00 - 16:15 (2 h 15 min) |
Customer insight and customer experience LT00DT58-3041 |
K219
Hoitoluokka+teoria (54), kirjastorakennus
|
|
Wed 29.01.2025 time 09:00 - 11:45 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Tue 04.02.2025 time 13:00 - 15:45 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Thu 13.02.2025 time 08:15 - 10:45 (2 h 30 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Tue 18.02.2025 time 08:15 - 11:00 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
337C
Teorialuokka (60+1), päärakennus
|
|
Mon 03.03.2025 time 10:00 - 12:30 (2 h 30 min) |
Customer insight and customer experience LT00DT58-3041 |
K219
Hoitoluokka+teoria (54), kirjastorakennus
|
|
Thu 13.03.2025 time 08:15 - 10:45 (2 h 30 min) |
Customer insight and customer experience LT00DT58-3041 |
251
Teorialuokka (40+1), päärakennus
|
|
Thu 20.03.2025 time 08:15 - 11:00 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Wed 26.03.2025 time 13:00 - 15:45 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
309C
Teorialuokka (52+1), 3. kerros
|
|
Thu 03.04.2025 time 08:15 - 11:00 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Thu 10.04.2025 time 08:15 - 11:00 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
337C
Teorialuokka (60+1), päärakennus
|
|
Tue 15.04.2025 time 08:15 - 11:00 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Thu 24.04.2025 time 08:15 - 11:00 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
|
Tue 29.04.2025 time 10:00 - 12:45 (2 h 45 min) |
Customer insight and customer experience LT00DT58-3041 |
KASARMI AU (ent. AMICA)
Kasarmiravintolan auditorio, Kvl (200)
|
Objective
You are able to describe a company’s customer related processes and define what factors contribute to good customer service. You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups. You are able to define and identify factors affecting customer experience as a whole. You are able to search for and analyze information to have better customer insight.
Content
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight into it? How are customer relationships built, maintained and developed? What are the components of good customer service?
Course material
Business project (5 ECTS credits)
Evaluation scale
1-5
Qualifications
Customer-oriented marketing (5 ECTS credits), or equivalent knowledge