Marketing and brand management (5 cr)
Code: LT00DP39-3021
General information
- Enrollment
-
04.11.2024 - 14.01.2025
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 30.04.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Harri Tuomola
- Teacher in charge
- Harri Tuomola
- Groups
-
IBKV23SPDigital international business, full-time studies
- Course
- LT00DP39
Realization has 14 reservations. Total duration of reservations is 38 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 15.01.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
251
Teorialuokka (40+1), päärakennus
|
|
Wed 22.01.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 30.01.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
142
Teorialuokka (40+1), päärakennus
|
|
Wed 05.02.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
141
Teorialuokka (40+1), päärakennus
|
|
Wed 12.02.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
149
Byod-/teorialuokka (32+1), päärakennus
|
|
Wed 19.02.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Wed 05.03.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
355
Teorialuokka (40+1), päärakennus
|
|
Wed 12.03.2025 time 12:45 - 15:30 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
309C
Teorialuokka (52+1), 3. kerros
|
|
Tue 18.03.2025 time 09:00 - 11:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
141
Teorialuokka (40+1), päärakennus
|
|
Wed 26.03.2025 time 08:30 - 11:15 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
141
Teorialuokka (40+1), päärakennus
|
|
Wed 02.04.2025 time 08:30 - 11:15 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
141
Teorialuokka (40+1), päärakennus
|
|
Wed 16.04.2025 time 08:30 - 11:15 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
141
Teorialuokka (40+1), päärakennus
|
|
Tue 22.04.2025 time 13:00 - 15:45 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
140
Teorialuokka (40+1), päärakennus
|
|
Wed 23.04.2025 time 08:30 - 11:15 (2 h 45 min) |
Marketing and brand management LT00DP39-3021 |
329A
Teoria-/monitoimitila (40+), 3. kerros
|
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Course material
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge