Commercialization of wellbeing services (5 cr)
Code: WM00EJ70-3004
General information
- Enrollment
-
04.11.2024 - 17.11.2024
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 04.05.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Wellbeing Management
- Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
- Teacher in charge
- Marjaana Roponen
- Groups
-
HJMI23SMWellbeing Management, fulltime studies
- Course
- WM00EJ70
Realization has 4 reservations. Total duration of reservations is 3 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 14.01.2025 time 12:00 - 13:00 (1 h 0 min) |
Hyvinvointipalvelujen kaupallistaminen WM00EJ70-3004 |
Etäopetus lukujärjestyksen mukaan
|
|
Tue 11.02.2025 time 12:00 - 13:00 (1 h 0 min) |
Hyvinvointipalvelujen kaupallistaminen WM00EJ70-3004 |
Etäopetus lukujärjestyksen mukaan
|
|
Tue 11.03.2025 time 11:00 - 11:45 (0 h 45 min) |
Hyvinvointipalvelujen kaupallistaminen WM00EJ70-3004 |
Etäopetus lukujärjestyksen mukaan
|
|
Tue 08.04.2025 time 11:00 - 11:45 (0 h 45 min) |
Hyvinvointipalvelujen kaupallistaminen WM00EJ70-3004 |
Etäopetus lukujärjestyksen mukaan
|
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze potential customers?
What does branding mean?
How to create a profitable business?
Evaluation
Students can
use professional vocabulary systematically
look for information in the key information sources of the field
identify interrelated tasks
work together with customers, users and target groups
use the key models, methods, software and techniques of the professional field
work as team members in a goal-oriented way
justify their actions according to the ethical principles of the professional field.
Course material
Esitellään opintojaksoalustalla.
Study forms and methods
Itsenäinen verkko-opiskelu toteutusajan puitteissa.
RDI and work-related cooperation
Opintojaksolla laaditaan kaupallistamis- ja hinnoittelusuunnitelman omalle (kuvitteelliselle) yritykselle.
Student workload
133 h
Course part description
Toimintaympäristön analysointi ja markkinoinnin suunnittelu - Marjaana Roponen
Kannattava liiketoiminta - Anna-Liisa Immonen
Further information
Opintojaksolla on myös Teams-tapaamisia.
Evaluation scale
1-5
Assessment methods and criteria
Palautettavat raportit ja tentti