Marketing and brand management (5 cr)
Code: LT00DP39-3022
General information
- Enrollment
-
04.11.2024 - 17.11.2024
Registration for the implementation has ended.
- Timing
-
10.03.2025 - 31.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Harri Tuomola
- Teacher in charge
- Harri Tuomola
- Groups
-
LTKV24KM5Business, part-time studies
- Course
- LT00DP39
Realization has 6 reservations. Total duration of reservations is 14 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 10.03.2025 time 13:30 - 15:45 (2 h 15 min) |
Marketing and brand management LT00DP39-3022 |
141
Teorialuokka (40+1), päärakennus
|
|
Mon 17.03.2025 time 12:15 - 14:30 (2 h 15 min) |
Marketing and brand management LT00DP39-3022 |
141
Teorialuokka (40+1), päärakennus
|
|
Mon 31.03.2025 time 09:00 - 11:15 (2 h 15 min) |
Marketing and brand management LT00DP39-3022 |
141
Teorialuokka (40+1), päärakennus
|
|
Mon 07.04.2025 time 14:30 - 17:00 (2 h 30 min) |
Marketing and brand management LT00DP39-3022 |
141
Teorialuokka (40+1), päärakennus
|
|
Mon 28.04.2025 time 12:15 - 14:30 (2 h 15 min) |
Marketing and brand management LT00DP39-3022 |
141
Teorialuokka (40+1), päärakennus
|
|
Mon 05.05.2025 time 14:15 - 17:00 (2 h 45 min) |
Marketing and brand management LT00DP39-3022 |
141
Teorialuokka (40+1), päärakennus
|
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Course material
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
RDI and work-related cooperation
A brand marketing plan for a selected company will be implemented during the course.
Evaluation scale
1-5
Assessment methods and criteria
The course assessment is based on the written and orally presented brand marketing plan as well as two other assignments.
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge