Customer-oriented marketing (5 cr)
Code: LT00AA93-3089
General information
- Enrollment
-
24.08.2020 - 08.09.2024
Registration for the implementation has ended.
- Timing
-
01.08.2024 - 31.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Logistiikka ja merenkulku
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Open University
- Teachers
- Maarit Vahvanen
- Teacher in charge
- Maarit Vahvanen
- Groups
-
AVKTLL24SPOVAvoin AMK, eKampus, Tradenomi (AMK) logistiikka, polku, verkko, 2024 syksy
- Course
- LT00AA93
Realization has 4 reservations. Total duration of reservations is 4 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 25.09.2024 time 17:00 - 18:00 (1 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3089 |
etäopetus, lukujärjestyksen mukaan / remote teaching (scheduled)
|
|
Thu 10.10.2024 time 16:00 - 17:00 (1 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3089 |
etäopetus, lukujärjestyksen mukaan / remote teaching (scheduled)
|
|
Thu 31.10.2024 time 17:00 - 18:00 (1 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3089 |
etäopetus, lukujärjestyksen mukaan / remote teaching (scheduled)
|
|
Thu 28.11.2024 time 17:00 - 18:00 (1 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3089 |
etäopetus, lukujärjestyksen mukaan / remote teaching (scheduled)
|
Objective
You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?
Course material
Course materials in learn and book: Bergström, S. & Leppänen, A. 2021. Yrityksen asiakasmarkkinointi. 19., uudistettu painos. Helsinki: Edita.
RDI and work-related cooperation
Opintojakson tehtävissä hyödynnetään Xamkin TKI toiminnan yhteistyömahdollisuuksia sekä työelämäyhteistyötä.
Timing of exams and assignments
Opintojakson tehtävien määräajat löytyvät Learn alustalta.
Student workload
1 op = 27 h opiskelijan työtä.
Evaluation scale
1-5