Public relations (5 cr)
Code: 399103816-3007
General information
- Enrollment
-
13.01.2025 - 26.01.2025
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 09.03.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Teachers
- Sara Czabai-Leppänen
- Teacher in charge
- Sara Czabai-Leppänen
- Groups
-
VV2024-2025Optional studies 2024-2025
- Course
- 399103816
Realization has 3 reservations. Total duration of reservations is 2 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 14.01.2025 time 16:30 - 17:30 (1 h 0 min) |
Public relations 399103816-3007 |
Remote teaching (scheduled)
|
|
Thu 06.02.2025 time 16:30 - 17:00 (0 h 30 min) |
Q&A: Public relations 399103816-3007 |
remote teaching (scheduled)
|
|
Tue 04.03.2025 time 16:30 - 17:00 (0 h 30 min) |
Q&A: Public relations 399103816-3007 |
remote teaching (scheduled)
|
Objective
You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.
Course material
To be found in Learn.
Study forms and methods
Online course, which can be completed independently.
RDI and work-related cooperation
Corporate case studies
Timing of exams and assignments
-
International cooperation
-
Student workload
5 ECTS
Course part description
The course comprises of the following 8 topics:
PR defined
Communication & PR evolution
Public opinion
Managing corporate image, identity and reputation
Social media PR
Crisis communication
PR writing and ethics
Modern public relations
Further information
This is an online course that you can complete in your own pace. Kick-off session in held Teams at 16.30 14.1.2025. Other online consultation sessions are offered in Teams:
Q&A 6.2. 16.30-17.30
Q&A 4.3. 16.30-17.30
Evaluation scale
1-5
Assessment methods and criteria
The assessment is based on activity completion and online exam.
Assessment Scale
Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5