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Game business and digital economy (5 cr)

Code: GD00CU20-3011

General information


Enrollment
07.04.2025 - 21.04.2025
Registration for introductions has not started yet.
Timing
01.08.2025 - 31.12.2025
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
4 cr
Virtual portion
1 cr
Mode of delivery
Blended learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
English
Seats
20 - 25
Degree programmes
Degree Programme in Game Design
Teachers
Mikko Lehto
Groups
GDKV23SP
Game design, full-time studies
Course
GD00CU20

Realization has 11 reservations. Total duration of reservations is 24 h 45 min.

Time Topic Location
Thu 18.09.2025 time 10:00 - 12:00
(2 h 0 min)
Game business and digital economy GD00CU20-3011
MS12 Studio, Meduusa-studio
Fri 19.09.2025 time 10:00 - 12:00
(2 h 0 min)
Game business and digital economy GD00CU20-3011
MS10 Tietokoneluokka (26+1)
Thu 02.10.2025 time 08:30 - 12:00
(3 h 30 min)
Game business and digital economy GD00CU20-3011
MS10 Tietokoneluokka (26+1)
Fri 17.10.2025 time 12:30 - 16:00
(3 h 30 min)
Game business and digital economy GD00CU20-3011
MS10 Tietokoneluokka (26+1)
Mon 27.10.2025 time 10:00 - 11:45
(1 h 45 min)
Game business and digital economy GD00CU20-3011
MS12 Studio, Meduusa-studio
Tue 04.11.2025 time 10:00 - 12:00
(2 h 0 min)
Game business and digital economy GD00CU20-3011
MS12 Studio, Meduusa-studio
Mon 10.11.2025 time 10:00 - 11:45
(1 h 45 min)
Game business and digital economy GD00CU20-3011
MS12 Studio, Meduusa-studio
Wed 19.11.2025 time 08:30 - 11:00
(2 h 30 min)
Game business and digital economy GD00CU20-3011
MS05 Tietokoneluokka (28+1), Meduusa-studio
Wed 03.12.2025 time 10:00 - 11:45
(1 h 45 min)
Game business and digital economy GD00CU20-3011
MS12 Studio, Meduusa-studio
Thu 11.12.2025 time 14:00 - 16:00
(2 h 0 min)
Game business and digital economy GD00CU20-3011
MS10 Tietokoneluokka (26+1)
Tue 16.12.2025 time 10:00 - 12:00
(2 h 0 min)
Game business and digital economy GD00CU20-3011
MS12 Studio, Meduusa-studio
Changes to reservations may be possible.

Objective

You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.

Content

How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?

Course material

Material on Learn.

Study forms and methods

You will attend classes according to a weekly schedule at the Kouvola campus.
Your active participation in these scheduled lessons is mandatory. Remote participation is not possible. Generally, scheduled contact lessons are neither recorded nor duplicated as online lectures.
You will progress by attending scheduled lessons and completing tasks and assignments individually or in groups.
You must complete the given assignments and practical exercises.

RDI and work-related cooperation

The course includes few live and recorded lectures given by people working in the game industry, possibility to visit Pocket Game Connect in the autumn 2024 and a game company during the semester 2024–2025.

Timing of exams and assignments

No exams. Learning diary needs to be returned both for mid-feedback as well as for final review at the end of the course.

Student workload

Students complete assignments independently. In class, student will receive feedback and deepen their expertise.

Evaluation scale

1-5

Assessment methods and criteria

Assignments handed in.

Qualifications

Basic knowledge of game production required.

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